One Of The Most Important Components of a Successful Real Estate Investing Business Is Marketing

39157284Who do you blame when your marketing plan fails? If you are new to the business it might surprise you to discover that marketing is a huge part of your businesses success! When it comes to building an effective real estate investing business your marketing is key. This article offers many tips and techniques on marketing in your real estate investing business.

Marketing will be crucial to your success. Marketing is what generates your leads. Without solid leads, you are not going to find good deals on properties. Therefore, if something is not working in your plan, turn to your marketing strategy first to see what is going on and what can be adjusted.

Real Estate Investing Business Marketing Tips

Real Estate Investing Marketing Tip #1

Make sure you can sum up your companies business statements in a few short sentences. The best way to accomplish this is to think of what you would tell someone if they asked you about your company, or what a real estate investing company actually was. You should be able to give an answer to that question in about 30 seconds.

  • This will also help you come up with ideas for a slogan and make sure important points about your business are covered.

Real Estate Investing Marketing Tip #2

Go into the meetings that you have with potential investors with a positive mindset, but understand that a negative outcome is possible. Always have a good-humored, but businesslike personality to get the people who want to invest to like you. This will go a long way and make your potential investors more comfortable.

Real Estate Investing Marketing Tip #3

Keep a special business phone line separate from the one you use for your personal phone line. You want your business to appear professional; plus, not to mention the fact that others in the household might answer the phone without the professionalism required of someone running a business.

  • Many business people use Google Voice to accomplish this task, it is a great service and it is also free.

Real Estate Investing Marketing Tip #4

Join forums about Real Estate in general. This is great for networking with others in your field and spread the word about your business all while increasing your overall real estate investing knowledge base.

Real Estate Investing Marketing Tip #5

You can participate in online real estate investing gatherings. This is becoming more and more common as more entrepreneurs work from home and use video tools like google+ or skype to connect with others.  This allows you to find others in similar situations so that you can all compare strategies and suggestions with other people who are working from home.  By sharing knowledge in this way, it will save you a lot of time and money testing different marketing strategies because you can learn from other people’s testing and results.

Real Estate Investing Marketing Tip #6

You should create a mailing list to use for your customers. Make sure to keep your communications below the level of spam. Mailing lists allow you to advertise new properties, educational items or special events within your company.  Make sure you have a link where people can sign up to join the list.

Real Estate Investing Marketing Tip #7

  • Never, Never, Ever, Ever Stop Marketing!!!  Nuff said!  🙂

Marketing is crucial to any business owners success.  Check out our free marketing training series to learn what we’ve spent our time and money testing and the results we found to keep our phone ringing off the hook!

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