Let the Internet Work For You
Discover the Secrets to Successful Online Lead Generation
Setting up an online marketing system that allows you to gather leads from potential sellers, buyers and other investors has become more critical to your business then ever before.
Not only is it more efficient and cost effective for you as a business owner, but now more then ever before, your business and you as a person are being vetted online and more people search, find and buy their services on the internet.
As an investor, your 3 quick benefits of collecting leads online are:
1) Get More Leads when motivated sellers conveniently find you online and fill out their information about the property they want to sell.
2) Build A Buyers List by allowing your interested buyers to give you their information on your website or squeeze page in order to access your list of properties.
3) Build a Investor List for your wholesale deals or private money by informing potential partnering investors about who you are, what you do and what benefits you can bring to them.
The best part – you can do all of this 24/7 while your auto responders assist you in quickly getting back to these leads to engage them in your process before they reach out to your competitors.
Many successful real estate investors are setting up online seller lead systems that are allowing them to run their business easier. The most popular form of marketing these days is Internet marketing, from running a websites, to sending emails, to setting up social media accounts. Today there are a number of ways to market your real estate investing business online.
Marketing Online does not have to be confusing or complicated. What it does require is Follow Through, Taking Action & Being Consistent!
Benefits of Online Leads for You The Real Estate Investor
Building a lead generation system for your real estate business is an essential method of growing your business. When you have a list, your clients will receive information about your properties and how you can help them buy or sell their home.
What Is Lead Generation?
Lead generation is the practice of soliciting inquiries from potential customers. Since the rise of the Internet, many businesses use their websites as a lead generation option.If you have a database that contains information regarding your buyers and sellers you can use that to make the most of your Internet advertising. This database will help you pinpoint what your customers want.
With a good lead generation program you can track both your buyers and sellers and what type of properties they are trying to sell or buy. Some of the leading lead generation programs allow you to track which leads are hot and which ones are not.
Once you have a lead generation system in place you will be able to market directly to your potential buyers and sellers. For instance you can keep in touch with your sellers who may not be that motivated to sell their home. There’s two good reasons it is a good idea to keep in contact with sellers you meet with even if they said NO.
1. If they keep seeing your name – they will know that you are serious about buying their home.
2. Their circumstances might change, and they might become more motivated to sell you their house. Especially if they keep seeing your name in front of them, and they feel like you actually care about them via your follow up emails.
Having an online lead generation system has become more beneficial than most other methods of prospecting for sales.
How Can Online Lead Generation Help Me?
- Saves you time, effort and money and makes life easier for you and your team.
- Educating your prospects before they make a purchase brings customer satisfaction.
- Online lead generation is a very effective and low cost marketing strategy.
- Provides ease and convenience for your prospects.
Techniques for Online Seller Lead Generation
There are several methods that are effective when it comes to online lead generation. Here are a few ways you can get started.
-
Search Engine Optimization (SEO)
-
Pay per Click (PPC) Advertisement
-
Lead Generation Website Or Squeeze Pages
-
Social Media Marketing
-
Video Marketing
-
Craigslist Marketing
Use These Marketing Tips To Grow Your Business
Pay Attention To Your Competition
Pay attention to your competitors. Their strategies may help you refine your own, allowing you to better reach your customer base. If you could see yourself purchasing something from them, then you can guarantee that they are doing the right thing. Look for ways that you can use their ideas into your own unique strategy.
Use Clickable Attractive Graphics
One way to ensure visitors click on ads is to create clickable images that will take visitors to a description page of your product. Just make sure you use appropriate text around the ad that entices them to click on the ad so they also know where they are being taken. It will look less like an obvious ad and more like an integral part of the page.
Set Up A Split Test
More subscribers mean higher profits. A split-test can help you determine which methods earn you more subscribers. A split-test is when you show one version of your site to one group of people, and another version of your site to another group of people. Whichever offer had a higher percentage of sign-ups is obviously a more attractive deal.
HOT Investor Tip: One of the secrets to our marketing success is split testing all of our marketing both offline and online! This is also why we have so many successful coaching students because we pass on this knowledge to them so they can hit the ground running while saving massive time, money and frustration!!!
Like any other business endeavor, marketing for buyers and sellers requires dedication and knowledge. Try to find someone successful in the field to emulate. If you want to learn from us – be sure to sign up for our Free Real Estate Investor Marketing Training Series to get some excellent marketing tips that you can put into practice right now!
Choose a method that suits you, and use that method. It may start slow, but it is worth the time you put into it.
Related Articles to Selling Houses 101
Building Rapport with Your Seller
